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My friend, Hannah, sent me a link to a posting from Cathy Kraft at CFO-Coach.com. Kraft provides an excellent summary the kool aid that I am handing out these days. Kraft strongly advises that you should be taking over the management of your career and not leaving it up to your boss or HR or your caseworker at the Labor Board.

Kraft advises you to: “Develop a sustainable strategy that positions you as an invaluable asset, and people will come looking for you.” Easier said than done, I know. But that is what I am here to help you with!

Kraft provides a plan that is well covered ground here.

1. Know Thyself. Socrates, Heraclitus, Pytagoras, etc was right. It’s been true for several thousand years. Do it.

2. Know Who Needs You and Why. If you don’t have a marketing plan, email me and I will put you in touch with Hannah. She will charge you money but it will be worth it. Then you can thank me.

3. Get a Solid/Consistent Online Brand. No pictures of you doing keg stands ANYWHERE. What is your google page rank?

4. Network. Seriously, with all the tools available if you’re not doing this stop reading this blog.

5. Identify and Articulate Your Unique and Compelling Brand. Be a hammer! Hannah can help you with this as well.

Get busy.