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How Are You Building Trust?

April 23rd, 2008 · No Comments · career, coaching, marketing, personal branding, social networking, tools

Back on April 11th, Seth Godin had a post that caught my eye: “Drip, drip, drip goes the Twit”. He talks about the need to build trust in your BRAND as something that requires constant vigilance. Not when you’ve just been laid off or the sales manager just ganked your quota up another million or [...]

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w00t! Mike Lally FTW!

March 30th, 2008 · 1 Comment · marketing, personal branding, tools

This has been a great weekend! First, I have won the battle of the Mike Lally’s! I checked my Google page rank yesterday and 4 of the top 5 links belong to ME! Including the number one spot. And the number 2. Secondly, I have FINALLY managed to port the lasts posts over from Diligentia [...]

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Manage Your Online Reputation

February 25th, 2008 · No Comments · career, linkedin, personal branding

Lifehacker has a post today called Manage Your Online Reputation. I’ve talked about managing your rep before (see Impression Management in a Socially Networked World ). This article presents some additional thoughts. You can use Google Alerts or MonitorThis to monitor when your name appears in the search index. MonitorThis aggregates data from many different [...]

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Impression Management in a Socially Networked World

January 3rd, 2008 · No Comments · personal branding, social networking

Just read an article from the New York Times called “Putting Your Best Cyberface Forward” that looks at “impression management” in an increasingly on-line world. You say “impression management”, I say “personal branding”….toe-may-toe, toe-mot-toe. The article points to various professors all currently studying how we use social networking sites. Mark Leary, a professor at Duke [...]

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Welcome to the Me Millennium

November 17th, 2007 · No Comments · career, linkedin, personal branding, social networking

I originally mentioned William Arruda and Kirsten Dixon in a post (Eight Steps to Perpetual Career Management) back in July. They have a new manifesto published at ChangeThis: “Build Your Brand in Bits and Bytes”. I highly recommend reading this manifesto. You are being Googled. Right now. Someone is doing it. Do you know what [...]

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