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The Brand You Survival Kit

July 16th, 2004 · 1 Comment · career, marketing, networking, personal branding

I thought it fitting to start this blog out with a link to a Tom Peters’ article, The Brand You Survival Kit,  from the June issue of Fast Company. The article is classic modern-day Peters. Adapt or die. Everybody is a mercenary (“contractor” as the Bush administration calls them) or should at least be thinking [...]

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