I had been (loosely) maintaining a site on blogger that I was using as an outlet for commentary and catch-all for anything that caught my attention. I realized that it was not doing anything for me from a personal brand perspective. Diligentia was not being recognized as a “Mike Lally” product by the search engines. Google wasn’t equating Diligentia with me.
I needed to make a change. Now I will have a blog that displays my name, is linked to ME, and will show up on Google once I get some traffic going. Hey…good enough for Seth Godin, good enough for me.
I am going to be re-posting some of my old posts over the last few years. I thought I should be up front about “re-purposing” some of them. I will write new posts. As always, I promise to write more frequently…it just doesn’t seem to work out that way.





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