mikelally.net

Rajesh Setty has a great post over on Tom Peters’ site listing the massive confusion around personal branding. This is something that I am coming to grips with lately. I believe in the Brand You. I believe in knowing yourself: your skills, what you excel at doing, what you LOVE doing. I also believe in controlling your internet presence.

As Raj says, it is not self-aggrandizing hoo ha. Just because you SAY you are something, doesn’t mean it is true. And just because you say it across 50 different social media sites and have 5000 twitter connections doesn’t mean a THING.

You don’t control your brand. Your “customers” do.

Controlling your internet presence and personal branding are not the same.