mikelally.net

(I originally posted this on the old blog a couple of weeks ago.)

I want to revisit Tom Peters and his book, The Brand You 50. This is where it all began. Taking control of your life and your career. Breaking free of the shackles of being a drone and letting your career happen TO you.

Published in 1999, 8 years ago!, this has been one of Tom’s raging mantras.

The New Job Security:

- Craft (your marketable skill)

- Distinction (memorable achievements)

- Networking Skills (word of mouth collegial support)

Brand You’s Lead!

They take charge of their own lives. They know that they are:

- Skills dependent

- Distinction dependent

- Network/Rolodex dependent (Linkedin/Facebook dependent!)

- Project (WOW! Projects) dependent

- Growth dependent

- Leaders!

As I have mentioned in other posts, I think I am just starting to really get these concepts. I’ve taken a new job. It will help me further develop my skills. It will engage me in a different industry. It will engage me in a different part of a client’s business (organizational development). There is plenty of opportunity for achievement (launching a new practice inside an established firm). I will expand my network. I will grow. I will continue to lead. I have taken charge.

I’ve done a lot of these things in the past. I’ve lead. I have grown my tool set. I have built a great network. But this move is a big move for me. I have taken the wheel. I am not letting my career happen to me – I am making my career happen.