Alina Tugend continued extended her article on how to use the web to find a job from the NYT. “When Job Hunting, Be Your Own Salesman” contains excellent, common sense advice to the thing we all dread most – “networking”. She collects a series of tips from various folks: Know the goal of the conversation [...]
Entries Tagged as 'marketing'
Networking Tips from the NYT
October 13th, 2008 · No Comments · career, coaching, interviewing, marketing, personal branding, social networking
Tags: career·career management·networking
Monster = Help Wanted
October 6th, 2008 · No Comments · career, linkedin, marketing, personal branding, social networking
It is always nice to be validated. An article from September 26 at The New York Times states “Job Hunting Is, And Isn’t What It Used to Be.” The article states pretty clearly for anyone who did not receive the memo that job boards are a waste of time. Your odds of finding meaningful employment [...]
Tags: career·career management·Facebook·Linkedin·personal branding·reputation management·social networking
How to Have an Excellent Review/Evaluation
July 2nd, 2008 · 1 Comment · career, coaching, leadership, management, marketing, personal branding
After almost a year of being dark, John Porcaro from Microsoft is back to blogging. One of his first posts back is employee reviews. More specifically, he focuses on those of required to fill out our own reviews. Beyond all of this, he provides some excellent thoughts around personal brand management. Key Point #1: If [...]
Tags: career·career management·coaching·leadership·management·personal branding
Sales, sales, sales, sales, sales, sell, sell, sell, sell, sell. Period.
June 8th, 2008 · No Comments · career, coaching, marketing, personal branding, sales
Tom Peters has been doing a series of video blogs, vlogs, vimeos for a current competitor. His latest is: Yes, You Are in Sales! It resonates with me. It is something I have been telling everyone that has worked for me. From the first help desk tech to my current process engineer. If you are [...]
Tags: career·career management·coaching·personal branding·sales·Tom Peters
Why is Your Boss Managing Your Career?
May 23rd, 2008 · No Comments · career, linkedin, management, marketing, personal branding, social networking
My friend, Hannah, sent me a link to a posting from Cathy Kraft at CFO-Coach.com. Kraft provides an excellent summary the kool aid that I am handing out these days. Kraft strongly advises that you should be taking over the management of your career and not leaving it up to your boss or HR or [...]
Tags: be a hammer·career·career management·networking·personal branding
How To Build A Leadership Brand
May 9th, 2008 · No Comments · career, leadership, management, marketing, personal branding
Continuing the review of the July 2007 HBR article: Building A Leadership Brand. In my last post, I listed the Five Principles that go into a LB. Let’s get into a little more detail. Nail the Prerequisites of Leadership. The authors refer to what they call “The Leadership Code” which consists of four elements: strategy, [...]
Tags: career·career management·leadership·management·marketing·personal branding·skills
Defining A Leadership Brand
May 7th, 2008 · No Comments · career, leadership, marketing, personal branding, tools
The July 2007 HBR has an article I am just getting to on Building Your Leadership Brand. The authors examine companies that focus leadership development on building a general leadership capability versus individual leaders. They refer to this general capability as a leadership brand. They define the LB as a: “reputation for developing exceptional managers [...]
Tags: career·career management·leadership·management·marketing·personal branding·tools
How Are You Building Trust?
April 23rd, 2008 · No Comments · career, coaching, marketing, personal branding, social networking, tools
Back on April 11th, Seth Godin had a post that caught my eye: “Drip, drip, drip goes the Twit”. He talks about the need to build trust in your BRAND as something that requires constant vigilance. Not when you’ve just been laid off or the sales manager just ganked your quota up another million or [...]
Tags: career·career management·personal branding·reputation management·Seth Godin·social networking·Twitter
See Honey, I’m LEARNING Something Here!
April 22nd, 2008 · No Comments · finance, Games, marketing, personal branding, sales
Continuing with the gaming trend here….The Personal MBA author, Josh Kaufman, posts a list of the business skills/concepts you can learn while playing World of Warcraft. I don’t know about other MMORPGs but WoW has an incredibly rich economic system. By rich I mean that there is a lot to dive into. It is a [...]
Tags: economics·gaming·marketing·personal branding·sales·World of Warcraft
Tenure is Relative
April 18th, 2008 · No Comments · career, change, interviewing, marketing, personal branding
From Career Journal comes an article that is relevant to some of my friends that are currently out searching. The series is the “How I Got Here” which looks at the paths executives take to get to their current high-powered spots that they love. The subject of the post, Avid Modjtabai who is Executive Vice [...]
Tags: career·career management·change·interviewing·marketing·personal branding




