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Entries Tagged as 'marketing'

Networking Tips from the NYT

October 13th, 2008 · No Comments · career, coaching, interviewing, marketing, personal branding, social networking

Alina Tugend continued extended her article on how to use the web to find a job from the NYT. “When Job Hunting, Be Your Own Salesman” contains excellent, common sense advice to the thing we all dread most – “networking”. She collects a series of tips from various folks: Know the goal of the conversation [...]

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Monster = Help Wanted

October 6th, 2008 · No Comments · career, linkedin, marketing, personal branding, social networking

It is always nice to be validated. An article from September 26 at The New York Times states “Job Hunting Is, And Isn’t What It Used to Be.” The article states pretty clearly for anyone who did not receive the memo that job boards are a waste of time. Your odds of finding meaningful employment [...]

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How to Have an Excellent Review/Evaluation

July 2nd, 2008 · 1 Comment · career, coaching, leadership, management, marketing, personal branding

After almost a year of being dark, John Porcaro from Microsoft is back to blogging. One of his first posts back is employee reviews. More specifically, he focuses on those of required to fill out our own reviews. Beyond all of this, he provides some excellent thoughts around personal brand management. Key Point #1: If [...]

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Sales, sales, sales, sales, sales, sell, sell, sell, sell, sell. Period.

June 8th, 2008 · No Comments · career, coaching, marketing, personal branding, sales

Tom Peters has been doing a series of video blogs, vlogs, vimeos for a current competitor. His latest is: Yes, You Are in Sales! It resonates with me. It is something I have been telling everyone that has worked for me. From the first help desk tech to my current process engineer. If you are [...]

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Why is Your Boss Managing Your Career?

May 23rd, 2008 · No Comments · career, linkedin, management, marketing, personal branding, social networking

My friend, Hannah, sent me a link to a posting from Cathy Kraft at CFO-Coach.com. Kraft provides an excellent summary the kool aid that I am handing out these days. Kraft strongly advises that you should be taking over the management of your career and not leaving it up to your boss or HR or [...]

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How To Build A Leadership Brand

May 9th, 2008 · No Comments · career, leadership, management, marketing, personal branding

Continuing the review of the July 2007 HBR article: Building A Leadership Brand. In my last post, I listed the  Five Principles that go into a LB. Let’s get into a little more detail. Nail the Prerequisites of Leadership. The authors refer to what they call “The Leadership Code” which consists of four elements: strategy, [...]

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Defining A Leadership Brand

May 7th, 2008 · No Comments · career, leadership, marketing, personal branding, tools

The July 2007 HBR has an article I am just getting to on Building Your Leadership Brand. The authors examine companies that focus leadership development on building a general leadership capability versus individual leaders. They refer to this general capability as a leadership brand. They define the LB as a: “reputation for developing exceptional managers [...]

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How Are You Building Trust?

April 23rd, 2008 · No Comments · career, coaching, marketing, personal branding, social networking, tools

Back on April 11th, Seth Godin had a post that caught my eye: “Drip, drip, drip goes the Twit”. He talks about the need to build trust in your BRAND as something that requires constant vigilance. Not when you’ve just been laid off or the sales manager just ganked your quota up another million or [...]

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See Honey, I’m LEARNING Something Here!

April 22nd, 2008 · No Comments · finance, Games, marketing, personal branding, sales

Continuing with the gaming trend here….The Personal MBA author, Josh Kaufman, posts a list of the business skills/concepts you can learn while playing World of Warcraft. I don’t know about other MMORPGs but WoW has an incredibly rich economic system. By rich I mean that there is a lot to dive into. It is a [...]

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Tenure is Relative

April 18th, 2008 · No Comments · career, change, interviewing, marketing, personal branding

From Career Journal comes an article that is relevant to some of my friends that are currently out searching. The series is the “How I Got Here” which looks at the paths executives take to get to their current high-powered spots that they love. The subject of the post, Avid Modjtabai who is Executive Vice [...]

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