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Using Social Media in Your Job Search

mikelally — Thu, 20 Jan 2011 13:41:00 +0000

I took my brother to Career Sherpa’s Employment Club meeting last night. She walked through her presentation on Using Social Media in Your Job Search. This made me feel guilty, because I was working on an update for this same subject. So – here it is. This goes into a lot more detail this time around. This isn’t just about searching for a job, this is about managing your career and your online identity. Enjoy! Drop a comment and/or share if you like it!

Using social media_in_your_job_search_v4_2_sep

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Job Boards Are Dead. Long Live Job Boards.

mikelally — Tue, 07 Jul 2009 19:12:30 +0000

Interesting read from the Career Strategies section of the WSJ Online in the last week or so. Beyond Job Boards: Targeting the Source provides me with some more cannon fodder for my Using Social Media in Your Job Search presentation I am trying to give.

I was arguing with CareerSherpa’s Hannah Morgan the other day (we do that…a lot over job boards and their increasing irrelevance due to an increase in the use of social networking by companies.

Along comes this WSJ piece that adds to it by saying are focusing inward and tightening up their OWN pages. Why do they need job boards when they can do a BETTER job on their own of finding TARGETED, SPECIFIC people.

Companies say they are scaling back advertising on online job boards, which saves them money. By focusing more on their own career pages, companies also reduce the number of applications they need to sift through. And, they say, people applying through a prospective employer’s own Web site are on average better-qualified than applicants coming through job boards.

The article offers a scary but SOBERING stat: “In May, 22.9 million unique visitors searched for work on job boards…”

MILLION.

UNIQUE.

37% increase from last year.

How are you getting through all of that NOISE?

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Using Social Media in Your Job Search

mikelally — Tue, 30 Jun 2009 00:49:54 +0000

Using Social Media in Your Job Search

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Gen X Loves Social Networking

mikelally — Tue, 12 May 2009 19:02:05 +0000

Just read the latest from Penelope Trunk.

Do you know who is using social media? Gen X. The average Twitter user is in their 30s. The median age of LinkedIn is 40. The majority of people who are joining Facebook right now are over 35. This is because Gen X wants to meet new people online and reconnect with all the friends they lost along the way. Gen X is using social media to network.

I have embraced all of the above. I was a semi-early adopter of linkedin. Facebook has turned out to be fun. And today, ironically, I discovered a few things about Twitter that I am LOVING!

I figured out how to add a TON of followers. So what you say. Well…I am driving a ton of traffic to this blog. I am fine tuning as I go. Targeting and attracting people that will like what I am doing here.

All for free. All from the internets.

I agree with Penelope. I am trying to reconnect with all the people I lost along the way. Some of them should stay lost. As I should probably stay lost from THEM. I use all three tools differently. I try to use all of them to drive a little bit of traffic to this blog.

I use Linkedin to manage my professional network. It works.

I use twitter solely as a marketing tool. I only use it to “tweet” back and forth with 3 people. I use it to drive traffic. I want to see how many followers I can add. Then I want to see how many people I can get to the site. Then I want to see how many come back and/or subscribe.

Math and science people. Math and science.

I use Facebook to reconnect to old friends. I LOVE this about fb. It lets me get in my way back machine and re-connect with people I LOVED at some prior point in time. I’ve moved around a lot. I’ve lost people. FB ties me back in….sometimes only on the peripheral. But it is better than not at all.